Lesson 3 of 630 min
Building & Managing Your IB Team
Building & Managing Your IB Team
You can't do 500 FTDs/month alone. Building the right team is essential.
Hiring Timeline
0-50 FTDs: Solo (you do everything)
50-100 FTDs: +1 VA, +1 freelance content writer
100-200 FTDs: +1 ads specialist, +1 community manager
200-500 FTDs: Full team (5-8 people)
Where to Hire
SOPs (Standard Operating Procedures)
Document everything:
Weekly Rhythm
| Day | Activity |
|---|---|
| Monday | Team standup, weekly goals |
| Tuesday-Thursday | Execution |
| Friday | Performance review, next week planning |
| Monthly | Full P&L review, strategy adjustment |
KPIs to Track
| KPI | Target |
|---|---|
| Cost per FTD | <$80 |
| Conversion rate | >5% |
| Client LTV | >$2,000 |
| Content pieces/week | 8+ |
| Ad ROAS | >5x |
| Team satisfaction | High |