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Academy/Scaling to 500+ FTDs/month/Advanced Broker Negotiation
Lesson 4 of 622 min

Advanced Broker Negotiation

Advanced Broker Negotiation

At 500+ FTDs/month, you have serious leverage.

What to Negotiate


ItemTypical Improvement
CPA rate+50-100% above standard
Exclusive geo ratesCustom rates per country
Custom landing pagesBroker builds pages for you
Co-marketing budgetBroker contributes to your ad spend
Priority support lineDirect access to senior management
White-label solutionsYour brand on broker's platform
Sub-IB overridesHigher percentage on sub-IB commissions

The Negotiation Playbook

Step 1: Know your numbers

  • Total FTDs per month

  • Average deposit size of your referrals

  • Client retention rate

  • LTV of your clients to the broker
  • Step 2: Know their numbers

  • Average revenue per client for the broker

  • Their cost to acquire a client without you

  • Your percentage of their new client acquisition
  • Step 3: Frame the value

  • "My clients deposited $2M last month with you"

  • "My retention rate is 40% higher than your average"

  • "I can increase volume by 50% with the right economics"
  • Step 4: Create urgency

  • "[Competitor broker] has offered me X"

  • "I'm consolidating to fewer broker partners"

  • "My Q3 marketing budget depends on confirming rates"
  • Exclusive Deals

    At 200+ FTDs/month, you can negotiate:

  • Exclusive CPA for your geo

  • First access to new promotions

  • Joint webinars with broker analysts

  • Co-branded marketing materials

  • Revenue share floor (minimum monthly payment)
  • The Master IB Agreement

    When you have 500+ FTDs, consider a Master IB Agreement:

  • Multi-year contract with locked-in rates

  • Volume-based escalators (higher volume = higher rates)

  • Marketing development fund (MDF)

  • Quarterly business reviews with broker C-suite

  • Right to recruit sub-IBs with custom sub-rates