Advanced Broker Negotiation
At 500+ FTDs/month, you have serious leverage.
What to Negotiate
| Item | Typical Improvement |
|---|
| CPA rate | +50-100% above standard |
| Exclusive geo rates | Custom rates per country |
| Custom landing pages | Broker builds pages for you |
| Co-marketing budget | Broker contributes to your ad spend |
| Priority support line | Direct access to senior management |
| White-label solutions | Your brand on broker's platform |
| Sub-IB overrides | Higher percentage on sub-IB commissions |
The Negotiation Playbook
Step 1: Know your numbers
Total FTDs per monthAverage deposit size of your referralsClient retention rateLTV of your clients to the brokerStep 2: Know their numbers
Average revenue per client for the brokerTheir cost to acquire a client without youYour percentage of their new client acquisitionStep 3: Frame the value
"My clients deposited $2M last month with you""My retention rate is 40% higher than your average""I can increase volume by 50% with the right economics"Step 4: Create urgency
"[Competitor broker] has offered me X""I'm consolidating to fewer broker partners""My Q3 marketing budget depends on confirming rates"Exclusive Deals
At 200+ FTDs/month, you can negotiate:
Exclusive CPA for your geoFirst access to new promotionsJoint webinars with broker analystsCo-branded marketing materialsRevenue share floor (minimum monthly payment)The Master IB Agreement
When you have 500+ FTDs, consider a Master IB Agreement:
Multi-year contract with locked-in ratesVolume-based escalators (higher volume = higher rates)Marketing development fund (MDF)Quarterly business reviews with broker C-suiteRight to recruit sub-IBs with custom sub-rates