Advertising Rules by Jurisdiction

Each regulator has specific rules about how forex can be marketed. Here's what you need to know.

FCA (UK) Rules

Required:

Clear risk warning on all marketing materials

"76% of retail CFD accounts lose money" (use broker's specific percentage)

No misleading claims about ease of trading

No guaranteed profit promises

Prohibited:

Deposit bonuses

Contests or competitions related to trading

Targeting inexperienced investors aggressively

CySEC (EU) Rules

Required:

Standardized risk warning

"CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage"

Clear identification as marketing communication

Must be fair, clear, and not misleading

Prohibited:

Bonus offers

Any suggestion that forex is easy or risk-free

Comparing forex to gambling or games

ASIC (Australia) Rules

Required:

Risk disclosure

PDS (Product Disclosure Statement) reference

Target Market Determination compliance

Prohibited:

Celebrity endorsements for trading products (restricted)

Social media influencer campaigns without proper disclosure

Misleading performance claims

General Safe Rules (All Jurisdictions)

✅ Always include: "Trading involves risk. You may lose your invested capital."
✅ Always disclose: "This is a paid affiliate partnership."
✅ Always be honest about potential outcomes
✅ Always use real data and real testimonials
✅ Always check your broker's compliance guide before publishing

Template Risk Disclaimer

Use this on all your content:

"Forex and CFD trading involves substantial risk of loss. [XX]% of retail investor accounts lose money when trading CFDs. You should consider whether you understand how CFDs work and whether you can afford to take the high risk of losing your money. This content is produced in partnership with [Broker] and contains affiliate links."

Why Compliance Matters for IBs

Data Privacy (GDPR, CCPA)