Lesson 8 of 822 min
Scaling from 10 to 100+ FTDs/Month
Scaling from 10 to 100+ FTDs/Month
You've proven the model works. Now it's time to scale.
The Scaling Framework
Phase 1: 10-30 FTDs/month
Phase 2: 30-60 FTDs/month
Phase 3: 60-100+ FTDs/month
Scaling Paid Ads
The 20% Rule: Increase budget by max 20% per week.
Increasing too fast signals to the algorithm that something changed, and performance drops.
Week 1: $50/day
Week 2: $60/day
Week 3: $72/day
Week 4: $86/day
Hiring Your First Team Member
First hire: Virtual Assistant ($500-800/month)
Second hire: Content creator ($800-1,500/month)
Diversification Strategy
Don't put all eggs in one basket:
The $10K/month Milestone
With $500 CPA and 20 FTDs/month, you're at $10K.
To get there:
The numbers are achievable. The work is consistent.