Meta Ads (Facebook & Instagram)

Meta's ad platform offers powerful targeting for forex IB lead generation.

Create a Business Manager account

Complete financial services advertiser verification

Install Meta Pixel on your website

Set up custom conversions for key events

Funnel Approach:

Top of Funnel (TOF) — Awareness

Target: Broad interests (forex, trading, investing)

Objective: Traffic or video views

Budget: 40% of total

Content: Educational videos, market analysis

Middle of Funnel (MOF) — Consideration

Target: People who visited your site or watched your videos

Objective: Lead generation (email capture)

Budget: 35% of total

Content: Free ebook, webinar, broker comparison

Bottom of Funnel (BOF) — Conversion

Target: Email subscribers, page engagers

Objective: Conversions (broker sign-up)

Budget: 25% of total

Content: Broker review, special offer, testimonials

Interest-based:

Forex trading, MetaTrader 4, day trading

Financial news, Bloomberg, CNBC

Investing, stock market, cryptocurrency

Lookalike audiences:

Upload your email list of converted clients

Create 1% lookalike for highest quality

Create 3-5% for more reach

Video outperforms static images 3:1

First 3 seconds must hook attention

Include captions (80% of mobile users watch without sound)

Show real data and real results

Always include risk disclaimer

Minimum: $500/month

Recommended: $1,000-3,000/month

Test with $20-50/day for first 2 weeks

Scale winners, kill losers weekly