Google Ads for Broker Promotion

Paid search can deliver FTDs within days, but requires careful management.

Campaign 1: Branded Terms

Keywords: "[broker name]", "[broker] review", "[broker] login"

Intent: Very high — people already know the broker

CPC: $1-5

Conversion rate: 5-15%

Campaign 2: Comparison Terms

Keywords: "[broker A] vs [broker B]", "best forex broker"

Intent: High — comparing options

CPC: $3-10

Conversion rate: 2-5%

Campaign 3: Generic Terms

Keywords: "forex trading", "trade forex online"

Intent: Medium — need more convincing

CPC: $2-8

Conversion rate: 0.5-2%

Never send ad traffic to your homepage. Create dedicated landing pages:

Clear headline matching the search query

Broker comparison table

CTA button above the fold

Risk disclaimer

Social proof (testimonials, ratings)

Start with $500-1,000/month:

50% on branded terms (highest ROI)

30% on comparison terms

20% on generic terms (testing)

Google requires financial services advertiser verification

Include risk warnings in ad copy

Landing page must have risk disclosure

No guaranteed profit claims in ads

If CPA rate is $500 and your cost per conversion is $100:

ROI = ($500 - $100) / $100 = 400%

That's $400 profit per FTD. Track religiously.