Lesson 4 of 818 min
Email Marketing & Lead Nurturing
Email Marketing & Lead Nurturing
Email is the most profitable channel per dollar invested.
Building Your Email List
Lead Magnets That Work:
The Welcome Sequence (7 emails)
Email 1 (Day 0): Welcome + deliver lead magnet
Email 2 (Day 1): Your story — why you became an IB
Email 3 (Day 3): Top 3 mistakes beginners make
Email 4 (Day 5): How to choose the right broker (soft CTA)
Email 5 (Day 7): Your #1 broker recommendation (hard CTA)
Email 6 (Day 10): Case study — a real client's journey
Email 7 (Day 14): Final offer + urgency
Ongoing Newsletter
Weekly email covering:
Email Metrics to Track
| Metric | Good | Great |
|---|---|---|
| Open rate | 25%+ | 35%+ |
| Click rate | 3%+ | 5%+ |
| Unsubscribe rate | <0.5% | <0.2% |