Content Strategy for IBs

Content is the engine of your IB business. Here's how to create content that converts.

#### 1. Educational Content (60%)

Trading basics and tutorials

Market analysis and news

Strategy breakdowns

"How to" guides

Why it works: Builds trust and attracts beginners who need a broker.

#### 2. Broker-Specific Content (25%)

Broker reviews and comparisons

"Best broker for X" articles/videos

Platform tutorials (MT4/MT5 guides)

Spread comparisons and fee breakdowns

Why it works: Targets people actively looking for a broker — highest conversion intent.

#### 3. Lifestyle/Results Content (15%)

Your IB journey updates

Commission earnings (with proof)

Day-in-the-life content

Client success stories

Why it works: Inspires and builds social proof.

Day	Platform	Content Type	Topic Example
Mon	YouTube	Educational	"3 Mistakes Beginner Traders Make"
Tue	Instagram	Lifestyle	Commission screenshot + tip
Wed	Blog/SEO	Broker Review	"IC Markets Review 2026"
Thu	Telegram	Market Analysis	Daily chart analysis
Fri	TikTok	Quick Tip	"1 thing about [broker]"
Sat	YouTube	Comparison	"Broker A vs Broker B"
Sun	All	Repost/Recap	Best performing content reshared

High-intent keywords to target:

"best forex broker [country]"

"[broker name] review"

"forex broker comparison"

"lowest spread broker"

"best broker for beginners"

"forex broker with highest leverage"

Always include your link (bio, description, pinned comment)

Use "Register through my link for [benefit]" framing

Create urgency: "Limited bonus available this month"

Be transparent: "I earn a commission — but I only recommend brokers I'd use myself"