Lesson 5 of 518 min
Negotiating Better Rates
Negotiating Better Rates
Once you have traction, you should always negotiate better terms. Here's how.
When to Negotiate
What to Negotiate
| Item | Typical Improvement |
|---|---|
| CPA rate | +20-50% increase |
| Rebate per lot | +$2-5 per lot |
| Rev share percentage | +5-10% |
| Payment frequency | Monthly → bi-weekly or weekly |
| Minimum payout | Lower threshold ($100 → $50) |
| Dedicated landing pages | Custom pages for your traffic |
| Exclusive promotions | Special offers for your referrals |
How to Negotiate
Step 1: Prepare Your Data
Step 2: The Conversation
Email template:
"Hi [Manager], I've delivered [X] FTDs over [Y] months with an average deposit of $[Z]. I'm looking to scale my marketing spend but need better terms to make the economics work. [Competitor] has offered me $[rate] — can we discuss upgrading my current deal?"
Step 3: Be Ready to Walk
Broker Perspective
Understanding what brokers value helps you negotiate:
Advanced: Sub-IB Programs
Once you reach 50+ FTDs/month, explore sub-IB programs:
Key Takeaway
Never accept the first offer. Even a $50 increase in CPA across 100 FTDs/month = $5,000/month more income. Negotiate with data, not demands.